I’m a little late on posting the news but there have been some awards won this year that I need to catch up on. A personal favorite is winning the People’s Choice Webby Award for a series that I directed with Ford and Wyoming Office of Tourism called Wildly Wyoming.
In this original content series, three teams of Bronco Ambassadors set out to explore Wyoming’s wild places and connect and support with the people and organizations that help keep Wyoming wild. Teams used their Broncos to travel three distinct routes across Wyoming, traversing diverse landscapes to take on their challenges. Outside captured it all through an authentic, storytelling lens which was then produced and distributed through five 15-minute episodes, a custom interactive hub and across nearly all available avenues.
Each day of the journey, along each separate route, teams were faced with several physical, Bronco-based and giveback challenges to earn them points. Along the way, teams met up with Wyoming-based organizations focused on access, preservation and stewardship of the land to award a generous $70,000 in grants from Bronco Wild Fund.
Wildly Wyoming combined adventure, competition, and philanthropy to celebrate the beauty and spirit of Wyoming while promoting conservation efforts and outdoor accessibility. Through engaging storytelling and innovative media distribution, the program reached audiences far and wide, inspiring appreciation for wild spaces and community stewardship.
Quantitatively, the Wildly Wyoming series outperformed every network benchmark and beat out editorial content, placing in the top pages of Outside’s vast network ultimately delivering over 11.3M impressions that generated brand awareness (+32% over-delivery). These impressions included episode views, display, social impressions, video cutdown views, content pageviews, and more. All together, these impressions have driven over 8M video views of branded content (+30% over-delivery), 1.1M social views (+85% over-delivery) and 6M linear TV views (+20% over-delivery). In addition to filming 3 teams in 28 locations spanning 1,300 miles, 10 tattoos plus $70,000 donated to local organizations.
CREDITS:
+ DIRECTOR: @anadromous + PRODUCER: @marilou.fauteux + PROD. MANAGER: @madisonewall + PRODUCTION COORD: @katherineboivin + LEAD DP: @jordielepage + AD: @patrickmhenry + DP + CAM OP: @justin.loiselle + CAM OP: Jonathan Ferguson + CAM OP: @tommday + BLACK ARM: @harkanstudios + BLACK ARM + AC1: @mmxmessier + BLACK ARM/AC1/POV: @jpmontoulieu + DRONE + CAM OP: @camhootch + DRONE + CAM OP: @colindw + PHOTOGRAPHER: @kaylordastrup + PHOTOGRAPHER/CAM OP: @simmdub + PHOTOGRAPHER: @robbinstudio + AUDIO 1: @claudinepellerin + AUDIO 2: @_sambeaulieu + AUDIO 3: Ted Thacker + DIT / MEDIA MANAGER: Christopher Soucy + PA: @emllapointe + PA: @megmovesmountains + PA: @rrlauxx + OUTSIDE SUCCESS MGR: @ridiculeslie + AGENCY: @bvkhq + AGENCY: mindshare + VEHICLE HANDLER 1: Brandon Hermon + VEHICLE HANDLER 2: Sherry Kollien + VEHICLE HANDLER 3: Robbie Fain + POST PRODUCTION: @bowesmediainc + TOPO FILMS: @topofilms + BOOMBOX GROUP: @boomboxgroup + AMBASSADOR: @laelpauljohnson + AMBASSADOR: @andrew__muse + AMBASSADOR: @tyrhee.moore + AMBASSADOR: @micaylagatto + AMBASSADOR: @kayla__lockhart + AMBASSADOR: @coldfear