Ultimate Mountain Athlete, a, competition series presented by Toyota Trucks and produced by Outside Inc., won the 2025 ThinkLA IDEA Award for Best Entertainment Campaign. The show tests elite athletes in rock climbing, backcountry skiing, and mountain biking to determine the best all-around competitor.

Outside unleashed eight pro mountain athletes into Colorado’s epic San Juan Mountains for a first-of-its-kind competition with a twist: This wasn’t your cookie-cutter reality show—it was raw, real, and as rugged as the terrain. Over six episodes, the athletes faced brutal high-altitude courses in Durango and Ouray, testing their skill, speed, and endurance across backcountry skiing, mountain biking, and sport climbing. The vibe? Grit meets glory, with all the scrapes and triumphs that make it authentic. At the finish line, two Ultimate Mountain Athletes earned the crown—and a shiny new Toyota Tacoma to haul their bragging rights.

Key Details About the Awarded Series
Production: The series was produced in collaboration with Saatchi & Saatchi.
Show Concept: It highlights athletes' grit, speed, and skills in Colorado's mountains, focusing on genuine athleticism rather than reality show drama.
Success: It garnered over 20 million video views and 2 million engagements, showcasing the high-performance, branded content.

David Klimek: Executive Producer
Rachel Laux: Video Production Manager
Alana Louise Lyons: Brand Designer
Dave Shivley: Athlete Manager and Custom Content Manager
Rebecca Constant: Talent Management and Campaign Manager
Nikki Ozmai: SVP, Head of Media Sales
Lorena Debruyn Kops: Sales Account Executive
Robin Thurston: Chief Executive Officer
Jon Dorn: Chief Entertainment Officer
Dennis Lewon: Director of Content
Chase White: Director & Co-Producer
Marilou Fauteux: Producer
Jordie Lepage: Director of Photography
Patrick Henry: Assistant Director
Madison Wallinger: Production Manager
Amie Engerbretson: Host
Selema Masekela: Host
Cami Nogueira: Athlete
Carston Oliver: Athlete
Emily Oppliger: Athlete
Jake Hopfinger: Athlete
Jed Kravitz: Athlete
Madison Ostergren: Athlete
Molly Armanino: Athlete
Nick McNutt: Athlete
*Additional Credits Available in Show*